Brand Identity, Art Direction, Packaging, Campaign
Dolly Lou / 2024
THE CHALLENGE
Dolly Lou, a clean skincare startup focused on natural body care, launched with a full product line including hand & body oil, face cream, and roll-on deodorant. I developed a modern brand strategy, designed a minimal yet bold packaging system to stand out on shelves and socials, and built a social media playbook with brand-aligned key visuals and promotional ad templates for Meta and Pinterest.
RESULTS
First 60 Days Post-Launch
Revenue:
$28K in the first 6 weeks, driven by Instagram, email marketing, and influencer micro-seeding
ROAS (Meta Ads):
2.8x return on ad spend using skin-type-specific creatives and optimized campaign targeting
Website Traffic:
9.2K+ sessions with a strong 51% mobile return visit rate, indicating early audience loyalty
Instagram Engagement:
Reached 6.4%, boosted by consistent brand storytelling and UGC campaigns
Email Revenue:
Email flows (welcome series, post-purchase, and restock alerts) accounted for 21% of total revenue via Klaviyo
IMPACT