Redefining Everyday
Brand Strategy, Brand Identity, Web Design, Ecommerce, Art Direction
Girl Thos San Francisco / 2024
THE CHALLENGE
Girl Thos, a women-led fashion bag brand, was ready to move from idea to a scalable DTC launch. While the product design and ambition were strong, the brand lacked visual identity, clear positioning, and a digital storefront capable of converting attention into sales. They needed full support across branding, web, and growth strategy with a focus on emotional appeal, performance, and storytelling.
RESULTS
First 60 Days Post-Launch
Revenue:
$32.4K in first 2 months from a mix of pre launch, targeted paid and organic traffic
Email Campaign:
29% of total revenue
Conversion Rate:
3.1% (vs. 1.4% projected industry avg)
Bounce Rate:
↓ 46% after website redesign
Instagram following:
↑ 68% from content, storytelling, and UGC campaigns
IMPACT