Redefining Everyday
Luxury in Fashion Accessories

Brand Strategy, Brand Identity, Web Design, Ecommerce, Art Direction
Girl Thos San Francisco / 2024

THE CHALLENGE

Girl Thos, a women-led fashion bag brand, was ready to move from idea to a scalable DTC launch. While the product design and ambition were strong, the brand lacked visual identity, clear positioning, and a digital storefront capable of converting attention into sales. They needed full support across branding, web, and growth strategy with a focus on emotional appeal, performance, and storytelling.

RESULTS

First 60 Days Post-Launch

Revenue:

$32.4K in first 2 months from a mix of pre launch, targeted paid and organic traffic

Email Campaign:

29% of total revenue

Conversion Rate:

3.1% (vs. 1.4% projected industry avg)

Bounce Rate:

↓ 46% after website redesign

Instagram following:

↑ 68% from content, storytelling, and UGC campaigns

IMPACT

Girl Thos launched not just as a fashion brand, but as a movement; one rooted in female empowerment, emotional elegance, and high-quality craftsmanship. From zero to profitable in just two months, the brand has now built a strong DTC foundation, a loyal early community, and a clear roadmap for seasonal growth.

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