Elevating Eyewear Brand Through Refined Digital Design

Web Design, Ecommerce, Art Direction
Paradis Winslet New York / 2025

THE CHALLENGE

Paradis Winslet crafts premium eyewear made in Italy, blending artisan tradition with modern elegance. As the brand matured, it needed a digital storefront that mirrored the sophistication of its products clear, refined, and designed to convert high-value customers with confidence.

I led the redesign of the website with a minimalist, image-forward layout that focused on showcasing materials, craftsmanship, and fit.

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